Qualitative design and the other using a quantitative design Research Paper

Qualitative bod and the other using a quantitative design - Research Paper ExampleQualitative research aims to state the trends in opinion and thought (Roessner, 2015). quantifiable research, unlike the qualitative research methodology, yields numerical information and thus quantifies a problem. This data can be translated into useful statistics to quantify variables such as behavior (such as of consumers), opinions, attitudes, and so on. This numerical data is then(prenominal) used in making a generalization on the entire population. Data can be collected via bring forward interviews, website interceptors, systematic observations, face to face interviews, online surveys, kiosk surveys, paper surveys, longitudinal studies, mobile surveys, online polls, amongst others. Basically, season qualitative research formulates a hypothesis/ theory, quantitative research tests (and proves/ discards) the hypothesis/ theory (Roessner, 2015).As is prove in the two articles, there are advantag es and disadvantages of using either technique of research. In qualitative research, for example, base cast of samples are used which can lead to misleading conclusions (Dahlberg, 2006). The quantitative design, however, uses a large number of samples to represent the population being studied and therefore there is greater accuracy in the results obtained and the generalizations do (Roessner, 2015). However, the fact that quantitative research methods generally utilize structured data collection methods like online/ telephone questionnaires means that the interviewee is more prone to offer wrong information due to reduced freedom that is essential when collecting data. In qualitative research, the methods of data collection used are unstructured and translate to lord interviewee freedom.Moreover, while quantitative research features enable it to be used to propose a final contrast of action, qualitative research outcomes are less conclusive and only provide